Sondag VONK Afrikaanse Musiek Toekennings
The organizers wanted to increase the public reach for their event over and above the reach provided by their print media partner and appointed us as their mobile media partner.
Prior to the event we made videos and audios of the nominees available on a mobile channel environment for free downloading. At the event we produced video interviews of the winners and also made that footage available on a mobile channel environment for free downloading.
The viral marketing effect resulted in over 12.000 downloads of videos and audios of the nominees and the videos with interviews of the winners over a period of four weeks.
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