Puma Brief Test user response to a competition that is only advertised within a mobile channel environment, i.e. with NO above the line advertising whatsoever. Methodology We launched a mobile channel with various entertainment content. One of the features was a competition where users had to sms a keyword to a short code to win Puma hampers. Result The channel was launched with zero subscribers and recorded 63.000 subscriber after four weeks, purely based on a viral marketing effect. During that same period 3.298 subscribers entered the Puma competition. |  Mobile Marketing Winner$ LinkedIn Group Join NOW and receive your
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