Mothermix Records Brief Mothermix Records were met with the challenge to get CD's of their award winning Afrikaans rap group KALLITZ into CD stores nation wide. KALLITZ did however have a large fan base across South Africa and wanted to make their music available for downloading to cell phones. Methodology KALLITZ' full tracks and ringtones were made available on a mobile channel environment for downloading to cell phones for a fee of R4 per full track and R0.50 per ringtone. Result The viral marketing effect resulted inter alia in over 53.000 downloads of KALLITZ' hit track "Kaapse Paatie". |  Mobile Marketing Winner$ LinkedIn Group Join NOW and receive your
|
