Ministry of Health Brief The Ministry of Health wanted to create an efficient and effective communication tool that can potentially reach all employees. Methodology We suggested a mobisite for the Ministry, which would be regularly updated with news and information pertinent to the Ministry's staff. Staff had to visit the mobisite and register to receive additional updates. Initial marketing of the mobisite, as well as informing staff of updates happened via the use of bulk SMS messaging, using competitions as incentives to act. Result In the first week of running the SMS campaign and competition, 25% of staff already signed up. |  Mobile Marketing Winner$ LinkedIn Group Join NOW and receive your
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