The Mobile Marketing Association (MMA) has developed Best Practices Guidelines for Cross-Carrier Mobile Content Services. The guidelines were written by a committee comprised of all four Tier 1 wireless carriers, leading aggregators and content providers.

View the Consumer Best Practices Standards document by clicking the link below (in Adobe Acrobat Reader .pdf Format):

http://www.mmaglobal.com/bestpractices.pdf*

*To open document: Left click to open, or right click and "Save As" to save file.

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