Authentic Ideas Brief Record label and event management company Authentic Ideas wanted to support their above the line event promotion of their Lucky Fish Festival with a mobile campaign. Methodology We produced a sixty second audio infomercial for the event which was made available on a mobile channel environment for downloading to cell phones for a fee of R0.90 per download. Result The viral marketing effect resulted in over 6.500 downloads of the infomercial within a week. |  Mobile Marketing Winner$ LinkedIn Group Join NOW and receive your |
