Authentic Ideas

Brief

Record label and event management company Authentic Ideas wanted to support their above the line event promotion of their Lucky Fish Festival with a mobile campaign. 

Methodology

We produced a sixty second audio infomercial for the event which was made available on a mobile channel environment for downloading to cell phones for a fee of R0.90 per download.

Result

The viral marketing effect resulted in over 6.500 downloads of the infomercial within a week.

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